The Key to Keywords

When I first started blogging, my main aim was to get into the habit of writing regularly and to provide myself with a platform to showcase my writing talents.

After starting my blog, the obvious question occurred to me: How do I get more people to visit my blog?

That simple question immediately opened up a door into the world of online marketing.

You might be similar to me, whereby you’ve got a business and you’ve had the web designer design you the perfect website that you hope will attract more visitors to your site, but that’s just the beginning.

Without knowing it you’ve become sucked into the world of online marketing. You’ve started hearing terms like SEO (Search engine optimisation) and keywords and thought ‘What’s this all about?’


This is an article about keywords not SEO but the two are linked. Briefly SEO is about increasing your website’s chances of ranking highly on search engines such as Google.

Ideally, when people search for your website, you want to be listed on the first page and as close to the top as possible. Few people ever bother to look beyond the first page after a search.

One of the key ways of improving your ranking on search engines is by using keywords or phrases in your web content.

As I started learning more about blogging, I began to realise that whenever you’re writing web content you need to include some of the keywords and phrases your readers/customers use when searching for the information you provide.


A reporter writing a story about a train crash in London, needs to be aware that online readers will be searching for the story using keywords like:

train, crash in London

Those key words need to feature prominently in the text if not the headline of the story.


It’s the same with business. If you want people to find your website you need to find those keywords that relate directly to your business that your customers are using.

Some of your obvious keywords might be too popular or generic, so you may need to think of keywords that are more specific to you and your business.

If you want to know more about the types of keywords you should be using for better search engine rankings, you should check out some of these keyword research tools.


Paid tools for keyword research


Free keyword research tools


If you asked me to sum up what I’ve learned about keywords from speaking to online marketers, writing web content and reading about online copywriting it’s this:

Don’t write for search engines, write for human beings.

A lot of the time you’ll end up using keywords naturally, and that’s how you want your writing to appear to your reader. What you don’t wan’t is your content stuffed so full of keywords it makes your content look stupid and annoying.

A certain level of common sense is needed in this situation – but it’s still good to have a general awareness of the sort of keywords your readers and customers are looking for.

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