What’s your mission statement?

Have you asked yourself what your mission statement is recently?

If you haven’t perhaps now is the perfect time to do so.

Lets remind ourselves what a mission statement actually is.

Your mission statement should set out the very reasons for your existence. Why do you do what you do?

Here’s 3 key points you should consider when writing a mission statement.


1. Who’s you audience?

When you think of your mission statement, remind yourself of who your core target audience is.


2. What are you delivering?

What service or product are you delivering for your audience?


3. What’s the benefit or outcome for your audience?

For example will your service help a business improve its sales?


If you’re looking for some inspiration on how to write an effective mission statement, have a look at this site you might find useful:


They’ve got loads of different examples of mission statements from various industries.