Artificial Intelligence: A friend or enemy to content writers?

It seems like every day, I’m reading something about AI and how it’s going to change the world of marketing and content creation The emergence of ChatGPT4 at the end of 2022 kickstarted the debate and my own awareness. There’s so much talk now on what AI can do, from brainstorming your next marketing campaign Read more about Artificial Intelligence: A friend or enemy to content writers?[…]

SEO in 2023

With the start of a new year, I always like to keep up to date with new content marketing and SEO trends. Although it’s clear that core SEO principles continue to remain the same, it’s still important to keep up to date with search trends and algorithm updates. For 2023, here’s a few points that Read more about SEO in 2023[…]

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SEO

What’s the difference between on-page and off-page SEO?

Google’s algorithms rank websites on three main factors. These are: On-page SEO, Off-page SEO, and Technical SEO. On-page SEO are all the actions that are made on your website that affect the ranking on search engines. All the changes made to optimize a website can be seen by visitors on a page. Off-page SEO are Read more about What’s the difference between on-page and off-page SEO?[…]

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