Many of us will be familiar with the traditional marketing funnel. It looks a bit like this. There are different variations to the marketing funnel but they all essentially demonstrate the same thing, that is a model for understanding the process of turning leads into customers. But have you heard of the flywheel? I came Read more about Marketing flywheel v Marketing Funnel[…]
It’s the start of a new year, and I’ve decided to put together my list of some of the content trends to look out for in 2022. Empathetic Content Marketing I’ve not heard this term before. To explain it simply, it’s about putting customers at the centre of your content marketing strategy. It sounds like Read more about Content trends for 2022[…]
Sounds like an obvious question, doesn’t it? Whether you’re a new business just starting out or more established and aiming to grow, it’s always good to clarify what your marketing goals are. Once you’ve decided what they’re going to be, you need to choose the right metrics that support your business goals and which you Read more about Do you know what your marketing goals are?[…]
I know that cricket isn’t everyone’s favourite sport but for me, it’s a sport I watched since childhood and I love the fact that I’m always learning something new about the game. The traditional five day format of Test cricket is the oldest and most prestigious format of the game. Test series between England and Read more about What cricket can teach us about long and short form content[…]
Despite Covid 19 and the lack of spectators, I’ve still loved watching this year’s delayed Olympics in Tokyo. Britain hasn’t enjoyed quite the same level of success we’ve seen in recent Olympics but we’re still doing better than the disaster of only winning one gold medal at the 1996 Atlanta Games What I love about Read more about How to write like an Olympian[…]