What is Google’s Search Generative Experience?

Reading my social media feeds, Google’s Search Generative Experience (SGE) is a subject I’ve been seeing more of. SGE is the next chapter in the evolution of search, and that’s the reason why it’s something I’ve been paying more attention to. So what is SGE? Search Generative Experience (SGE) is Google’s AI powered search experience. Read more about What is Google’s Search Generative Experience?[…]

2024: Thoughts on the year ahead. AI, AI and AI!

Another new year. It comes round so quickly. It’s also the time when I like to highlight some of the important trends and topics I’ve noticed being discussed in the world of content, marketing and SEO. If there’s one topic that seems to dominate predictions for the 2024, then it has to be AI. I’ve Read more about 2024: Thoughts on the year ahead. AI, AI and AI![…]

Why brand storytelling is so important in marketing

When you have a background in journalism, you understand the importance of knowing a good story The idea of using stories to build a brand and connect with your customers or audience is something that naturally interests me. Consumers are tired and sceptical of heavy-handed marketing messages and sales pitches, and a more subtle approach Read more about Why brand storytelling is so important in marketing[…]

Artificial Intelligence: A friend or enemy to content writers?

It seems like every day, I’m reading something about AI and how it’s going to change the world of marketing and content creation The emergence of ChatGPT4 at the end of 2022 kickstarted the debate and my own awareness. There’s so much talk now on what AI can do, from brainstorming your next marketing campaign Read more about Artificial Intelligence: A friend or enemy to content writers?[…]