When I read this title I thought what a great question. It immediately made me want to read the article which raised a number of interesting issues which explains why I wanted to retweet the article. Is It ethical for Continue reading Is it ethical for journalists to work in content marketing?
It’s been a while since I last wrote a post here so I’ve decided to do something about it. Five months ago I started my first full time content marketing role working for a consultancy firm that supplies services for Continue reading What I’ve learned in my new content marketing role
If you want success with your content marketing strategy, it helps if you’re reading the best content marketing blogs out there. If you’re new to the world content marketing or you’re on the look out to learn more on the Continue reading Tip of the Day: 30 Blogs about Content Marketing
This week I’ve been reading quite a few reports and comments on the New York Times internal report on digital innovation. The 96 page report was given to top executives at the paper last month and looks at how the Continue reading The New York Times Innovation Report
For those of us in the business of creating content, there has to be a purpose and objective behind everything we do. Great content is only going to be great if it’s created in a structured and organised way, where Continue reading Tip of the day: 20 questions to ask before launching a content strategy