Your press release is a great way of announcing some form of news about you and your company to the media. You could say it’s free advertising, the only problem is that traditionally you’re relying on journalists to ‘pick up’ Continue reading How to write a great press release
I thought I’d direct you to a post on Copyblogger which answers this very question. What’s the difference between Copywriting and Content Marketing? Content Marketing is the current buzz phrase in the world of marketing. Although you may have been Continue reading Tip of the day: What’s the difference between Copywriting and Content Marketing?
If you’re in the business of producing online content, you need to know whether the content you’re producing is having the desired affect, in terms of meeting your overall business goals. If you’re not measuring the results of your efforts, Continue reading Why Google Analytics will help you produce better online content
Last week I wrote an article looking at different ways to become more creative. Reading is one of the key activities that helps me think more creatively. It’s how I develop my ideas and opinions which helps me create written Continue reading Tip of the day: Beating the Anxiety of Online Reading
I’ve recently started thinking more about the creative process. What is it that makes us creative? As a writer you’re constantly looking for new ideas and inspiration to help you produce interesting, original and informative written content. Some days I Continue reading 9 Ideas on how to be more creative