How to be original when everyone’s talking about the same subject

Following the death of former South African leader Nelson Mandela last week, tributes and reports on his life have dominated the news agenda. Last week on my blog I wrote my own opinion piece about Mandela. To begin with I wasn’t really sure what I was going to say. Mandela is one of the most Read more about How to be original when everyone’s talking about the same subject[…]

Why anniversaries are a great source for content ideas

Last weekend was the first anniversary of the 2012 London Olympics. This time last year I was enjoying the buzz and excitement of living in London while the biggest sporting event in the world took place 20 minutes from my house in Stratford East London. To celebrate the anniversary, the Olympic stadium held the Sainsbury Read more about Why anniversaries are a great source for content ideas[…]