About Me
In a crowded market, clear communication is your biggest competitive advantage. If you need to turn complex financial topics like personal finance, asset management, pensions, and insurance —into accessible, lead-generating content, I can help. I’m a freelance financial writer with more than 10 years of experience crafting high-impact online articles, thought leadership papers, and newsletters. Armed with NCTJ journalism training and a copywriting diploma, I don’t just write and proofread; I also understand how to build content marketing campaigns that establish genuine industry expertise.
Latest news
Thoughts on 2025
Hello! Happy New Year and welcome to 2025. As usual, at the start of the year, there are a whole raft of predictions as to what will happen. I normally like to write my owns thoughts and predictions on what I’ve heard and read, but I thought I’d do things a bit different this year, Read more about Thoughts on 2025[…]
Artificial Intelligence: A friend or enemy to content writers?
It seems like every day, I’m reading something about AI and how it’s going to change the world of marketing and content creation The emergence of ChatGPT4 at the end of 2022 kickstarted the debate and my own awareness. There’s so much talk now on what AI can do, from brainstorming your next marketing campaign Read more about Artificial Intelligence: A friend or enemy to content writers?[…]
AI is here but we still need human expertise
When it comes to AI, the talk tends to focus on the potential negative effects – the loss of jobs being one of the main concerns. Discussions on AI can quickly lead into a very sci-fi setting, where we imagine a future where the robots have taken over and humans are slaves to the machines! Read more about AI is here but we still need human expertise[…]
What is Google’s Search Generative Experience?
Reading my social media feeds, Google’s Search Generative Experience (SGE) is a subject I’ve been seeing more of. SGE is the next chapter in the evolution of search, and that’s the reason why it’s something I’ve been paying more attention to. So what is SGE? Search Generative Experience (SGE) is Google’s AI powered search experience. Read more about What is Google’s Search Generative Experience?[…]
Explaining Search to people who know nothing about it!
Last year, I had a job interview for an SEO content role. After the first interview, I was called back for the second stage. For the second interview, I was asked to give a small presentation (5 slides and some bullet points) describing what SEO is. I put together my PowerPoint presentation and wrote a Read more about Explaining Search to people who know nothing about it![…]