One of the things that separates good writing from average or poor writing is the ability to cut out useless words, phrases and clichés.
My journalism and copywriting training has taught me the value of writing in simple, plain English that helps your reader.
There’s a natural tendency to use complicated and unfamiliar words to try and look more professional and intelligent. This should be avoided where possible. You’re writing for the benefit of your audience – not to show how intellectual you are or the fact you know a lot of big words.
Remember, people lead busy lives and want information presented to them in a simple and efficient way, particularly when it comes to writing for the web.
Here’s some of the words and phrases that I think can be avoided:
1. As a result of, as a consequence, due to the fact
No need for any of this – just use because.
2. Currently/At the present time
The word ‘now’ will do.
3. Completely full/empty
The word completely isn’t necessary. Either something is full or empty.
4. Commence
The show will commence at 9:00 can be written as the show will start at 9:00.
5. Expeditiously
I personally hate this word, what’s wrong with quickly.
6. In order to
In order to wastes the reader’s time.
Instead of saying: In order to achieve your goals…’
You should write‘to achieve your goals’
7. In addition to
Try using and – I know this sounds too simple and not formal enough but have a go.
8. In regards to
I try to use ‘about’
instead of ‘in regards to’
but I admit I find it difficult sometimes.
9. In the event of
You can use ‘if’
10. Please do not hesitate to contact me/us..
This is another phrase I hate. I complete cliché. All you need to say is‘…Please contact me/us at…‘
11. Really
Another word that’s becoming increasingly redundant in my writing. Every time I use it, I end up removing it because it never adds anything.
12. That
As I’ve become a more experienced writer, I’ve realised I don’t use the word ‘that’ very often. I’m coming to the conclusion that it’s rarely needed. It’s another word I end up deleting from my writing as it’s overused and not necessary.
‘He told me that he loved travelling’
can be written
‘He told me he loved travelling’
13. Very
See my comments on really.
I’m sure there’s more words and phrases you can add to this list – but these spring to mind. We become conditioned to using some of these words and phrases because we think they sound more professional and intelligent
I’m guilty of this myself, but where I can. I try and think whether I really need to use that word of phrase – or am I using it because it sounds more formal, serious, or intelligent.
If you have any words or phrases you think are redundant or a waste time, let me know what they are.