When it comes to AI, the talk tends to focus on the potential negative effects – the loss of jobs being one of the main concerns. Discussions on AI can quickly lead into a very sci-fi setting, where we imagine a future where the robots have taken over and humans are slaves to the machines! Read more about AI is here but we still need human expertise[…]
With the start of a new year, I always like to keep up to date with new content marketing and SEO trends. Although it’s clear that core SEO principles continue to remain the same, it’s still important to keep up to date with search trends and algorithm updates. For 2023, here’s a few points that Read more about SEO in 2023[…]
Google’s algorithms rank websites on three main factors. These are: On-page SEO, Off-page SEO, and Technical SEO. On-page SEO are all the actions that are made on your website that affect the ranking on search engines. All the changes made to optimize a website can be seen by visitors on a page. Off-page SEO are Read more about What’s the difference between on-page and off-page SEO?[…]
It’s the start of a new year, and I’ve decided to put together my list of some of the content trends to look out for in 2022. Empathetic Content Marketing I’ve not heard this term before. To explain it simply, it’s about putting customers at the centre of your content marketing strategy. It sounds like Read more about Content trends for 2022[…]
As we ease our way into 2019, I thought I’d look at some of the SEO issues that have caught my attention and which I think will be important during the rest of the year. Here’s an interesting fact for you. Did you know there are 200 Google ranking factors? It’s going to be difficult Read more about What’s happening with SEO in 2019[…]