When you have a background in journalism, you understand the importance of a good story The idea of using stories to build a brand and connect with your customers or audience is something that naturally interests me. Consumers are tired and sceptical of heavy-handed marketing messages and sales pitches, and a more subtle approach is Read more about Why brand storytelling is so important in marketing[…]
It’s Valentines Day today. A day where people can show their love and commitment to their significant other or reveal their romantic interest in someone they have set their hearts on. This got me thinking about how attraction works between two people. How do we make ourselves more attractive to others? What traits do we Read more about The rules of attraction[…]
Many of us will be familiar with the traditional marketing funnel. It looks a bit like this. There are different variations to the marketing funnel but they all essentially demonstrate the same thing, that is a model for understanding the process of turning leads into customers. But have you heard of the flywheel? I came Read more about Marketing flywheel v Marketing Funnel[…]
Sounds like an obvious question, doesn’t it? Whether you’re a new business just starting out or more established and aiming to grow, it’s always good to clarify what your marketing goals are. Once you’ve decided what they’re going to be, you need to choose the right metrics that support your business goals and which you Read more about Do you know what your marketing goals are?[…]
As we start a new year, (one that’s hopefully better than 2020) I thought I’d share with you some of the marketing thoughts and predictions that have caught my attention. The importance of being agile In my day job the ability to adapt our marketing goals and objectives in response to Covid-19 last March quickly Read more about Content Trends for 2021[…]