I thought I’d direct you to a post on Copyblogger which answers this very question. What’s the difference between Copywriting and Content Marketing? Content Marketing is the current buzz phrase in the world of marketing. Although you may have been wondering what exactly content marketing is? As for copywriting your knowledge may come exclusively from Read more about Tip of the day: What’s the difference between Copywriting and Content Marketing?[…]

When it comes to planning your online content strategy and thinking about different forms of content you can use, curation is an area you should consider. Why is this important I hear you ask – well I’ll explain to you with this analogy. Imagine you have a messy, cluttered spare room at home; full of Read more about Build your influence through content curation[…]

I’ve recently discovered this infographic tool called Visual.ly which is a great way for journalists and content creators to present information visually rather than by text. Have a look at the video below for a guide on how to create your own graphics. Infographics are becoming a more important tool in what’s known as Data Read more about Want to create some infographics? Check out visual.ly[…]