Author: Rodney

Artificial Intelligence: A Friend or Enemy to Financial Content Writers?

Posted on by Rodney

It feels like there’s hardly a day that goes by without another headline about AI and how it’s reshaping marketing, research and content creation. The launch of ChatGPT at the end of 2022 accelerated the conversation around what artificial intelligence could mean for writers, marketers and businesses. Today, AI tools can help with everything from Read more about Artificial Intelligence: A Friend or Enemy to Financial Content Writers?[…]

Why brand storytelling is so important in marketing

Posted on by Rodney

When you have a background in journalism, you understand the importance of a good story The idea of using stories to build a brand and connect with your customers or audience is something that naturally interests me. Consumers are tired and sceptical of heavy-handed marketing messages and sales pitches, and a more subtle approach is Read more about Why brand storytelling is so important in marketing[…]

SEO in 2023

Posted on by Rodney

With the start of a new year, I always like to keep up to date with new content marketing and SEO trends. Although it’s clear that core SEO principles continue to remain the same, it’s still important to keep up to date with search trends and algorithm updates. For 2023, here’s a few points that Read more about SEO in 2023[…]

Posted in SEO