Since changing career and moving into marketing Seth Godin has been one of my main influences. All Marketers Tell Stories is one of my favourite books I have at home on all things marketing. If you’re not familiar with Seth Godin, he’s written a number of best selling books including, Permission Marketing, Tribes, The Purple Read more about Book Review: All Marketers Tell Stories[…]
I’ve recently finished reading a book by David Amerland called Google Semantic Search. If you want a better understanding of the direction SEO is heading; and you want to know how to be successful with your SEO strategies, this is a great book to read. What’s clear is that SEO is changing and many of Read more about Google and Semantic Search: What you need to know.[…]
I’ve just started reading a new book that’s been published called Webs of influence: The Psychology of online persuasion. It’s written by Nathalie Nahai otherwise known as The Web Psychologist. I’ve been following Nathalie on Twitter after reading about her during Social Media Week London in February of this year. Since then I’ve been eagerly Read more about Book review: Webs of influence: The Psychology of Online Persuasion[…]