It seems like every day, I’m reading something about AI and how it’s going to change the world of marketing and content creation The emergence of ChatGPT4 at the end of 2022 kickstarted the debate and my own awareness. There’s so much talk now on what AI can do, from brainstorming your next marketing campaign Read more about Artificial Intelligence: A friend or enemy to content writers?[…]
When it comes to AI, the talk tends to focus on the potential negative effects – the loss of jobs being one of the main concerns. Discussions on AI can quickly lead into a very sci-fi setting, where we imagine a future where the robots have taken over and humans are slaves to the machines! Read more about AI is here but we still need human expertise[…]
Reading my social media feeds, Google’s Search Generative Experience (SGE) is a subject I’ve been seeing more of. SGE is the next chapter in the evolution of search, and that’s the reason why it’s something I’ve been paying more attention to. So what is SGE? Search Generative Experience (SGE) is Google’s AI powered search experience. Read more about What is Google’s Search Generative Experience?[…]
It’s the start of a new year and I always like to talk about some of the hot topics that have caught my attention, and which I think are going to be important during the course of the year. In the past, there’s usually three or four topics that I notice people are talking about, Read more about Thoughts and predictions for 2024[…]
When you have a background in journalism, you understand the importance of a good story The idea of using stories to build a brand and connect with your customers or audience is something that naturally interests me. Consumers are tired and sceptical of heavy-handed marketing messages and sales pitches, and a more subtle approach is Read more about Why brand storytelling is so important in marketing[…]