Here’s a question for you. You’ve got your own website. You know it’s crucial for the success and development of your business – but how much thought and attention have you really given to the type of content that’s on there? We know that more people will research and evaluate the products and services of Read more about How to develop your online content strategy[…]
I thought I’d direct you to a post on Copyblogger which answers this very question. What’s the difference between Copywriting and Content Marketing? Content Marketing is the current buzz phrase in the world of marketing. Although you may have been wondering what exactly content marketing is? As for copywriting your knowledge may come exclusively from Read more about Tip of the day: What’s the difference between Copywriting and Content Marketing?[…]
When it comes to planning your online content strategy and thinking about different forms of content you can use, curation is an area you should consider. Why is this important I hear you ask – well I’ll explain to you with this analogy. Imagine you have a messy, cluttered spare room at home; full of Read more about Build your influence through content curation[…]
I’ve recently discovered this infographic tool called Visual.ly which is a great way for journalists and content creators to present information visually rather than by text. Have a look at the video below for a guide on how to create your own graphics. Infographics are becoming a more important tool in what’s known as Data Read more about Want to create some infographics? Check out visual.ly[…]
One of the most interesting panel discussions I attended was this event which I’ve embedded below looking at role experimentation in journalism. What I’ve discovered since training in journalism, is that you cant look at journalism as a separate entity. I’ve realised that you have to see journalism in a wider context. It’s not just Read more about The future of news: experimentation #ijf12[…]