I’m a passionate and versatile writer who can help you with your writing and editing projects.
Content Marketing
Content Marketing is about creating valuable, useful and entertaining content for your audience/customers that has a marketing purpose.
It can help raise the brand visibility of your business. Establish lead generation and sales opportunities or position you as an expert within your industry.
The internet is one of the first places people go to find out information or answer questions. This includes discovering more about a business, a product or service.
I’m experienced in writing content for websites and understanding the core principles of SEO.
“SEO stands for Search Engine Optimisation and refers to a series of techniques used to help boost a website’s ranking on a Search Engine results page”
Search engines like Google are usually one of the most common ways people find a website. 93% of all web traffic comes from Search Engines.
Most people click on the first few search results, so higher rankings lead to more visitors to a website.
As a Content Marketeer, I have experience creating the following content.
- Website Content, including (SEO) content
- Online articles
- Thought leadership papers
- Case Studies
- Reports
- Press Releases
- Email newsletters
I can help with the following
- Identify your target audience (what are their needs and pain points?)
- Highlight the core strengths of your business
- Communicate your USP (Unique Selling Point) What sets you apart from others in your industry
- Clarify your objectives – enquiries or leads? Direct sales? Traffic building? Subscriptions? Greater brand awareness?
- Identify the key features and benefits of your products or services
- Write about your business in a customer focused way
- Define the tone and voice of your business
- Write interesting and engaging stories about you and your business
Creating great content begins with research. I have experience of conducting keyword research, which involves identifying the keywords your target audience use when searching online for products and services similar to what you offer.
Finding those terms can help increase the number of visitors to your website. I also have experience in competitor analysis, using online tools such as Semrush to help identify the top online performers in your industry.