At the start of each new year, I always have a look at some of the main topics within the world of marketing that I think are going to be important during the forthcoming year. Here are some of the things that have caught my attention. Artificial Intelligence (AI) and Content AI and the Read more about My Top 5 Marketing trends for 2023[…]
Many of us will be familiar with the traditional marketing funnel. It looks a bit like this. There are different variations to the marketing funnel but they all essentially demonstrate the same thing, that is a model for understanding the process of turning leads into customers. But have you heard of the flywheel? I came Read more about Marketing flywheel v Marketing Funnel[…]
It’s the start of a new year, and I’ve decided to put together my list of some of the content trends to look out for in 2022. Empathetic Content Marketing I’ve not heard this term before. To explain it simply, it’s about putting customers at the centre of your content marketing strategy. It sounds like Read more about Content trends for 2022[…]
I know that cricket isn’t everyone’s favourite sport but for me, it’s a sport I watched since childhood and I love the fact that I’m always learning something new about the game. The traditional five day format of Test cricket is the oldest and most prestigious format of the game. Test series between England and Read more about What cricket can teach us about long and short form content[…]
As we start a new year, (one that’s hopefully better than 2020) I thought I’d share with you some of the marketing thoughts and predictions that have caught my attention. The importance of being agile In my day job the ability to adapt our marketing goals and objectives in response to Covid-19 last March quickly Read more about Content Trends for 2021[…]