For those of us in the business of creating content, there has to be a purpose and objective behind everything we do. Great content is only going to be great if it’s created in a structured and organised way, where Continue reading Tip of the day: 20 questions to ask before launching a content strategy
I know we’re at the beginning of February but it’s not too late to still think about your content goals for this year. I started thinking about my own goals for my writing career. If you asked me what I Continue reading What are your content goals for 2014?
Following the death of former South African leader Nelson Mandela last week, tributes and reports on his life have dominated the news agenda. Last week on my blog I wrote my own opinion piece about Mandela. To begin with I Continue reading How to be original when everyone’s talking about the same subject
Today is the final day of this summer’s Ashes series between England and Australia. The Ashes is the biggest and most important Test series in world cricket. For English and Australian cricket fans nothing beats an Ashes summer. Triumphant England Continue reading What cricket can teach us about long and short form content
Over at the Content Marketing institute they’ve got a list of useful SEO tools for content marketers and writers. 19 Content Tools to Boost Your Search Performance The list includes a mixture of free and paid tools you can use Continue reading Tip of the Day:19 Content Tools to Boost Your Search Performance