It seems like every day, I’m reading something about AI and how it’s going to change the world of marketing and content creation
The emergence of ChatGPT4 at the end of 2022 kickstarted the debate and my own awareness. There’s so much talk now on what AI can do, from brainstorming your next marketing campaign to helping you write articles, emails even the book you’ve always dreamed of!
But AI has also raised lots of worrying questions for many people.
- Is it a threat to certain jobs and professions?
- Will written content by dominated by AI generated articles?
- Is AI a threat to humanity?
What we do know is that AI is going to have a significant impact on the future of content marketing.
At the end of 2022, the artificial intelligence research lab OpenAI released GPT-4, the latest version of the AI system that powers ChatGPT.
ChatGPT (Generative Pre-Trained Transformer) is an artificial intelligence program developed OpenAI. Since the first release, there have been further updates with GPT-2, GPT-3.
Each version has got better at producing text that reads as if a real human being has written it and GPT-4 is the latest version of the AI system that powers ChatGPT.
Within a week of its launch, it had one million users. After two months, this figure had reaching 100 million!
How can AI help content creators
Here’s a list of some of the things AI can help writers with:
- Ideal for brainstorming ideas and dealing with writers block
- Reduce the research time for written content helping with productivity
- Great for producing high volumes of content quickly
- AI can help with editing and proofreading articles
- Checking for plagiarism
- Creating SEO optimised article outlines
- Writing title tags and meta descriptions
- Drafting social media posts
- Streamline boring writing tasks
Looking at the list above, it’s clear that AI can help in being more productive and reduce some of the more boring and mundane aspects of writing content.
I’m looking at AI has being a helpful assistant. But from what I read and hear, it’s not yet in a position to replace humans.
One point that caught my attention is that AI can definitely save time and money. However, there’s also the potential possibility of leading to laziness amongst writers and SEO strategists. It’s not hard to imagine some people overusing AI content, and this can lead to a lack of quality.
If you’re using a lot of AI content for SEO purposes, if that content fails to rank and search engines like Google don’t think it meets the search requirements of users, this content won’t be of value.
Google doesn’t oppose AI-generated content entirely,(not when it released its own AI chatbot, Bard). But accuracy and trustworthiness are still important factors, especially for any ‘Your Money or Your Life’ (YMYL) content.
YMYL is content relating to a person’s health or financial stability and this type of content has to be presented accurately for brands and publishers to gain trust and credibility.
Even when you’ve created your AI content, there still needs to be an editorial review process in place to make sure the information you’re publishing is accurate and correct.
AI still relies on human input
One point that I think is important to remember, is that AI mirrors the speech and thought patterns it has learned and taken from the internet.
AI can write well, but ultimately it relies on human input to create ideas. This leads to even more interesting questions about human behaviour and biases and how they can potentially influence AI content.
This is what makes AI so interesting, as you just don’t know exactly what the future holds and where AI will ultimately take us.
What I can say with some certainty is that all content creators need to start educating themselves on the benefits of AI.
Human creativity still matters, but it’s clear that ChatGPT and other AI tools like Google’s Bard can help transform that way we research and generate content.