It seems like every day, I’m reading something about AI and how it’s going to change the world of marketing and content creation The emergence of ChatGPT4 at the end of 2022 kickstarted the debate and my own awareness. There’s so much talk now on what AI can do, from brainstorming your next marketing campaign Read more about Artificial Intelligence: A friend or enemy to content writers?[…]
I’ve always loved this video produced by the Guardian newspaper in which the presenter complains about grammar snobs. She starts off by saying: Grammar snobs are patronising, pretentious and just plain wrong This made me laugh, but I do consider myself to be a bit of a grammar snob. I think if you are a Read more about Are you a grammar snob?[…]
I use Call To Actions (CTAs) every day but what exactly are they? Tells your audience what they should be doing That action could be for your reader to subscribe to your blog/newsletter, download an e-book, make a telephone call, sign up for a 30 day free trial, follow you on Twitter! I’m sure you Read more about How to write great call to actions[…]
Your press release is a great way of announcing news about you and your company to the media. You could say it’s free advertising, the only problem is that traditionally you’re relying on journalists to ‘pick up’ your release and re-package it as a news article. A good press release is about picking the right Read more about How to write a great press release[…]
I thought I’d direct you to a post on Copyblogger which answers this very question. What’s the difference between Copywriting and Content Marketing? Content Marketing is the current buzz phrase in the world of marketing. Although you may have been wondering what exactly content marketing is? As for copywriting your knowledge may come exclusively from Read more about Tip of the day: What’s the difference between Copywriting and Content Marketing?[…]