With the start of a new year, I always like to keep up to date with new content marketing and SEO trends. Although it’s clear that core SEO principles continue to remain the same, it’s still important to keep up to date with search trends and algorithm updates. For 2023, here’s a few points that Read more about SEO in 2023[…]
Google’s algorithms rank websites on three main factors. These are: On-page SEO, Off-page SEO, and Technical SEO. On-page SEO are all the actions that are made on your website that affect the ranking on search engines. All the changes made to optimize a website can be seen by visitors on a page. Off-page SEO are Read more about What’s the difference between on-page and off-page SEO?[…]
It’s the start of a new year, and I’ve decided to put together my list of some of the content trends to look out for in 2022. Empathetic Content Marketing I’ve not heard this term before. To explain it simply, it’s about putting customers at the centre of your content marketing strategy. It sounds like Read more about Content trends for 2022[…]
As we ease our way into 2019, I thought I’d look at some of the SEO issues that have caught my attention and which I think will be important during the rest of the year. Here’s an interesting fact for you. Did you know there are 200 Google ranking factors? It’s going to be difficult Read more about What’s happening with SEO in 2019[…]
Since 2014, I’ve been writing marketing content for a business and technology consultancy firm in London. The aim has been to raise brand visibility within new markets and generate sales leads. There’s been little focus on SEO and keywords and it’s an area of digital marketing I’ve not really thought about for some time. Given Read more about What’s happening with SEO in 2018[…]