Reading my social media feeds, Google’s Search Generative Experience (SGE) is a subject I’ve been seeing more of. SGE is the next chapter in the evolution of search, and that’s the reason why it’s something I’ve been paying more attention to. So what is SGE? Search Generative Experience (SGE) is Google’s AI powered search experience. Read more about What is Google’s Search Generative Experience?[…]
Last year, I had a job interview for an SEO content role. After the first interview, I was called back for the second stage. For the second interview, I was asked to give a small presentation (5 slides and some bullet points) describing what SEO is. I put together my PowerPoint presentation and wrote a Read more about Explaining Search to people who know nothing about it![…]
Another new year. It comes round so quickly. It’s also the time when I like to highlight some of the important trends and topics I’ve noticed being discussed in the world of content, marketing and SEO. If there’s one topic that seems to dominate predictions for the 2024, then it has to be AI. I’ve Read more about 2024: Thoughts on the year ahead. AI, AI and AI![…]
It’s the start of a new year and I always like to talk about some of the hot topics that have caught my attention, and which I think are going to be important during the course of the year. In the past, there’s usually three or four topics that I notice people are talking about, Read more about Thoughts and predictions for 2024[…]
When you have a background in journalism, you understand the importance of knowing a good story The idea of using stories to build a brand and connect with your customers or audience is something that naturally interests me. Consumers are tired and sceptical of heavy-handed marketing messages and sales pitches, and a more subtle approach Read more about Why brand storytelling is so important in marketing[…]