Google’s algorithms rank websites on three main factors. These are: On-page SEO, Off-page SEO, and Technical SEO. On-page SEO are all the actions that are made on your website that affect the ranking on search engines. All the changes made to optimize a website can be seen by visitors on a page. Off-page SEO are Read more about What’s the difference between on-page and off-page SEO?[…]
Many of us will be familiar with the traditional marketing funnel. It looks a bit like this. There are different variations to the marketing funnel but they all essentially demonstrate the same thing, that is a model for understanding the process of turning leads into customers. But have you heard of the flywheel? I came Read more about Marketing flywheel v Marketing Funnel[…]
It’s the start of a new year, and I’ve decided to put together my list of some of the content trends to look out for in 2022. Empathetic Content Marketing I’ve not heard this term before. To explain it simply, it’s about putting customers at the centre of your content marketing strategy. It sounds like Read more about Content trends for 2022[…]
Sounds like an obvious question, doesn’t it? Whether you’re a new business just starting out or more established and aiming to grow, it’s always good to clarify what your marketing goals are. Once you’ve decided what they’re going to be, you need to choose the right metrics that support your business goals and which you Read more about Do you know what your marketing goals are?[…]
I’ve always loved this video produced by the Guardian newspaper in which the presenter complains about grammar snobs. She starts off by saying: Grammar snobs are patronising, pretentious and just plain wrong This made me laugh, but I do consider myself to be a bit of a grammar snob. I think if you are a Read more about Are you a grammar snob?[…]