Despite Covid 19 and the lack of spectators, I’ve still loved watching this year’s delayed Olympics in Tokyo. Britain hasn’t enjoyed quite the same level of success we’ve seen in recent Olympics but we’re still doing better than the disaster of only winning one gold medal at the 1996 Atlanta Games What I love about Read more about How to write like an Olympian[…]
I’ve always loved this video produced by the Guardian newspaper in which the presenter complains about grammar snobs. She starts off by saying: Grammar snobs are patronising, pretentious and just plain wrong This made me laugh, but I do consider myself to be a bit of a grammar snob. I think if you are a Read more about Are you a grammar snob?[…]
As we start a new year, (one that’s hopefully better than 2020) I thought I’d share with you some of the marketing thoughts and predictions that have caught my attention. The importance of being agile In my day job the ability to adapt our marketing goals and objectives in response to Covid-19 last March quickly Read more about Content Trends for 2021[…]
Since changing career and moving into marketing Seth Godin has been one of my main influences. All Marketers Tell Stories is one of my favourite books I have at home on all things marketing. If you’re not familiar with Seth Godin, he’s written a number of best selling books including, Permission Marketing, Tribes, The Purple Read more about Book Review: All Marketers Tell Stories[…]
I use Call To Actions (CTAs) every day but what exactly are they? Tells your audience what they should be doing That action could be for your reader to subscribe to your blog/newsletter, download an e-book, make a telephone call, sign up for a 30 day free trial, follow you on Twitter! I’m sure you Read more about How to write great call to actions[…]