As we start a new year, (one that’s hopefully better than 2020) I thought I’d share with you some of the marketing thoughts and predictions that have caught my attention. The importance of being agile In my day job the ability to adapt our marketing goals and objectives in response to Covid-19 last March quickly Read more about Content Trends for 2021[…]
Since changing career and moving into marketing Seth Godin has been one of my main influences. All Marketers Tell Stories is one of my favourite books I have at home on all things marketing. If you’re not familiar with Seth Godin, he’s written a number of best selling books including, Permission Marketing, Tribes, The Purple Read more about Book Review: All Marketers Tell Stories[…]
I use Call To Actions (CTAs) every day but what exactly are they? Tells your audience what they should be doing That action could be for your reader to subscribe to your blog/newsletter, download an e-book, make a telephone call, sign up for a 30 day free trial, follow you on Twitter! I’m sure you Read more about How to write great call to actions[…]
As we ease our way into 2019, I thought I’d look at some of the SEO issues that have caught my attention and which I think will be important during the rest of the year. Here’s an interesting fact for you. Did you know there are 200 Google ranking factors? It’s going to be difficult Read more about What’s happening with SEO in 2019[…]
One of the things that separates good writing from average or poor writing is the ability to cut out useless words, phrases and clichés. My journalism and copywriting training has taught me the value of writing in simple, plain English that helps your reader. There’s a natural tendency to use complicated and unfamiliar words to Read more about 13 words and phrases that add nothing to your writing[…]