One of the things that separates good writing from average or poor writing is the ability to cut out useless words, phrases and clichés. My journalism and copywriting training has taught me the value of writing in simple, plain English that helps your reader. There’s a natural tendency to use complicated and unfamiliar words to Read more about 13 words and phrases that add nothing to your writing[…]
I loved reading this post on Copyblogger. 7 Ways to Bring More Artistry to your writing I think becoming a better writer or producing any form of content is about continual self improvement and learning. As writers we should never become complacent or start to think we know everything. It’s a post that reminds you Read more about How to bring artistry to your writing[…]
Since 2014, I’ve been writing marketing content for a business and technology consultancy firm in London. The aim has been to raise brand visibility within new markets and generate sales leads. There’s been little focus on SEO and keywords and it’s an area of digital marketing I’ve not really thought about for some time. Given Read more about What’s happening with SEO in 2018[…]
Like a lot of people I’ve embraced the virtues of mindfulness in recent years. I first became aware of the term when I read a news paper article about a Buddhist trained monk called Andy Puddicombe who had created his own meditation app and business called Headspace. I learnt that mindfulness is about being in Read more about Mindfulness and writing[…]
In my role writing marketing content, one of my responsibilities has been to interview subject matter experts (SMEs) about particular topics. It’s a collaborative process, where I am taking the knowledge and expertise that the SMEs have and crafting that knowledge into informative and relevant marketing content. Whether it’s an online byline, blog or thought Read more about How to be a better interviewer[…]