In my role writing marketing content, one of my responsibilities has been to interview subject matter experts (SMEs) about particular topics. It’s a collaborative process, where I am taking the knowledge and expertise that the SMEs have and crafting that knowledge into informative and relevant marketing content. Whether it’s an online byline, blog or thought Read more about How to be a better interviewer[…]
If you want success with your content marketing strategy, it helps if you’re reading the best content marketing blogs out there. If you’re new to the world content marketing or you’re on the look out to learn more on the subject, you’ve come to the right place as the slideshare below gives you a list Read more about Tip of the Day: 30 Blogs about Content Marketing[…]
I’ve recently finished reading a book by David Amerland called Google Semantic Search. If you want a better understanding of the direction SEO is heading; and you want to know how to be successful with your SEO strategies, this is a great book to read. What’s clear is that SEO is changing and many of Read more about Google and Semantic Search: What you need to know.[…]
Following the death of former South African leader Nelson Mandela last week, tributes and reports on his life have dominated the news agenda. Last week on my blog I wrote my own opinion piece about Mandela. To begin with I wasn’t really sure what I was going to say. Mandela is one of the most Read more about How to be original when everyone’s talking about the same subject[…]
Over at the Content Marketing institute they’ve got a list of useful SEO tools for content marketers and writers. 19 Content Tools to Boost Your Search Performance The list includes a mixture of free and paid tools you can use and provides a good starting point when it comes to developing your SEO strategy.