Your press release is a great way of announcing news about you and your company to the media. You could say it’s free advertising, the only problem is that traditionally you’re relying on journalists to ‘pick up’ your release and re-package it as a news article. A good press release is about picking the right Read more about How to write a great press release[…]
While catching up with my weekly reading list this weekend, I came across this post on the website, Small Business Trends: 100+ SMB Blogging Ideas. This is such a great post – full of ideas on blog topics you can write about. It was first written two and half years ago in 2010, but many Read more about Tip of the day: 100+ Small business blogging ideas[…]
Here’s a question for you. You’ve got your own website. You know it’s crucial for the success and development of your business – but how much thought and attention have you really given to the type of content that’s on there? We know that more people will research and evaluate the products and services of Read more about How to develop your online content strategy[…]
I thought I’d direct you to a post on Copyblogger which answers this very question. What’s the difference between Copywriting and Content Marketing? Content Marketing is the current buzz phrase in the world of marketing. Although you may have been wondering what exactly content marketing is? As for copywriting your knowledge may come exclusively from Read more about Tip of the day: What’s the difference between Copywriting and Content Marketing?[…]
When it comes to planning your online content strategy and thinking about different forms of content you can use, curation is an area you should consider. Why is this important I hear you ask – well I’ll explain to you with this analogy. Imagine you have a messy, cluttered spare room at home; full of Read more about Build your influence through content curation[…]