Since changing career and moving into marketing Seth Godin has been one of my main influences. All Marketers Tell Stories is one of my favourite books I have at home on all things marketing. If you’re not familiar with Seth Godin, he’s written a number of best selling books including, Permission Marketing, Tribes, The Purple Read more about Book Review: All Marketers Tell Stories[…]
I use Call To Actions (CTAs) every day but what exactly are they? Tells your audience what they should be doing That action could be for your reader to subscribe to your blog/newsletter, download an e-book, make a telephone call, sign up for a 30 day free trial, follow you on Twitter! I’m sure you Read more about How to write great call to actions[…]
As we ease our way into 2019, I thought I’d look at some of the SEO issues that have caught my attention and which I think will be important during the rest of the year. Here’s an interesting fact for you. Did you know there are 200 Google ranking factors? It’s going to be difficult Read more about What’s happening with SEO in 2019[…]
I loved reading this post on Copyblogger. 7 Ways to Bring More Artistry to your writing I think becoming a better writer or producing any form of content is about continual self improvement and learning. As writers we should never become complacent or start to think we know everything. It’s a post that reminds you Read more about How to bring artistry to your writing[…]
Like a lot of people I’ve embraced the virtues of mindfulness in recent years. I first became aware of the term when I read a news paper article about a Buddhist trained monk called Andy Puddicombe who had created his own meditation app and business called Headspace. I learnt that mindfulness is about being in Read more about Mindfulness and writing[…]