Google’s algorithms rank websites on three main factors. These are: On-page SEO, Off-page SEO, and Technical SEO. On-page SEO are all the actions that are made on your website that affect the ranking on search engines. All the changes made to optimize a website can be seen by visitors on a page. Off-page SEO are Read more about What’s the difference between on-page and off-page SEO?[…]
Many of us will be familiar with the traditional marketing funnel. It looks a bit like this. There are different variations to the marketing funnel but they all essentially demonstrate the same thing, that is a model for understanding the process of turning leads into customers. But have you heard of the flywheel? I came Read more about Marketing flywheel v Marketing Funnel[…]
It’s the start of a new year, and I’ve decided to put together my list of some of the content trends to look out for in 2022. Empathetic Content Marketing I’ve not heard this term before. To explain it simply, it’s about putting customers at the centre of your content marketing strategy. It sounds like Read more about Content trends for 2022[…]
Sounds like an obvious question, doesn’t it? Whether you’re a new business just starting out or more established and aiming to grow, it’s always good to clarify what your marketing goals are. Once you’ve decided what they’re going to be, you need to choose the right metrics that support your business goals and which you Read more about Do you know what your marketing goals are?[…]
I know that cricket isn’t everyone’s favourite sport but for me, it’s a sport I watched since childhood and I love the fact that I’m always learning something new about the game. The traditional five day format of Test cricket is the oldest and most prestigious format of the game. Test series between England and Read more about What cricket can teach us about long and short form content[…]